Swiss market report enters the next round
With the “Key data of the Swiss fitness industry”, the fourth study in a row is already in the starting blocks. And that’s a good thing, because the developments of recent years in particular raise important questions that need to be answered: How have key figures, such as the number of centers or membership levels, developed in 2023? Where does the Swiss fitness and health industry stand today and what is the mood of operators looking to the future?
Did the number of members increase in 2023?
Were Swiss fitness and health centers able to (re)gain members in 2023 and thus reach or even exceed the pre-crisis level from 2019? There is hope, as a comparison of December 31, 2021 to December 31, 2022 already shows a member increase of 11.7%(key data for the Swiss fitness industry, 2023).
In 2022, the industry had already returned to the membership level of 2020, but was still 8.2 percentage points behind the pre-crisis level of 2019. Nevertheless, all signs pointed to growth. The operators of Swiss fitness centers were also optimistic: 99.2% expected their economic situation to improve over the next twelve months as at 31 December 2022. The new key data study will highlight the extent to which these recent positive developments have continued and what the membership level will be as at December 31, 2023.
Why does your contribution count?
Market research thrives on the participation of market players. Centers from all sectors – from the retail, chain and micro segments – are precisely the players we are looking for. The greater the participation in the study, the more reliable the results and the greater the benefit for the entire industry. We are all in the same boat – which is why your participation in the survey is crucial.
What is your benefit?
Market studies such as the “Key data on the Swiss fitness industry 2024” increase market transparency. This enables companies in the industry to better analyze the market situation – also in a European comparison -, assess risks and identify potential for success. The study can serve as a basis for strategic decisions and thus ensure successful survival in the market. The key data also provides fitness centers with a meaningful regional and national “business card” for presenting themselves to politicians, the press and media, as well as to society and investors.
Anonymity is guaranteed
The anonymity of the participants and the confidential treatment of the information is guaranteed, as is the neutrality of the DHfPG researchers who evaluate the questionnaires. It is also guaranteed that the answers will not be passed on to the swiss active association or other third parties.
Take part in the study!
From January 15, 2024, you can take part in the fourth key data study of the Swiss fitness industry! The online questionnaire is available in German, Italian and French.
The survey is still available up to and including April 14, 2024 – take part now!
