Last year was definitely not an easy year for all fitness operators and health centers in Switzerland. The fitness and health industry continued to be affected by the coronavirus pandemic.
The results are intended to provide the fitness industry, as well as interested parties outside the industry, with acomprehensive overview of current developments.
Aim & added value of the survey
The primary aim of this survey is to bring greater transparency to the fitness market in Switzerland:
- How are the centers structured in terms of size and positioning in the Swiss fitness market?
- What role do which services play in the service portfolio of the centers?
- How does the usage behavior of the members behave?
In addition to this improved market transparency, the aim is to create greater acceptance of the industry in the sense that it is no longer perceived and recognized by the public as a mere leisure industry, but as an important health services industry. Furthermore, better comparability is to be established between the fitness market in Switzerland and other nations. Furthermore, the effects and influences of the coronavirus pandemic on the Swiss fitness industry will be highlighted with a focus on the restart in mid-February 2022 to identify potential for improvement and success.
Participate & support now – you are needed!
By taking part, you can help to shape the industry’s “calling card” and make the fitness industry more visible as an industry of the future. Only when the relevant data is available can the necessary insights be gained to identify success factors and further strengthen the industry as a whole.
Participation in the survey will take about 10 minutes. swiss active – IG Fitness Switzerland as the Swiss industry association and the German University for Prevention and Health Management (DHfPG) as a state-recognized private university guarantee the careful handling of all confidential data. The results will be used exclusively in anonymized and aggregated form within the scope of this study.
The results will be published in summer 2022 under the title “Key data on the Swiss fitness industry”.
We thank you in advance for your participation in the survey and look forward to presenting you with the results in a few months’ time. To take part in the survey, please click on the following button:
