Year-End & Industry Insights: Review of the swiss active Annual Meeting 2025
A successful year-end with inspiring impulses
On November 27, 2025, around 70 industry representatives met in Zurich and online for the swiss active year-end partner meeting. The event offered not only networking opportunities but also valuable insights into the future of the fitness industry.
Program Highlights: From Facility Tour to Image Study
The afternoon began with a tour of Activ Fitness Wiedikon before moving to SAFS on Albisriederstrasse. Key topics included:
- Association News from swiss active & Qualitop: President Marcus Schwedhelm presented the most important developments, including:
- Key figures of the Swiss fitness industry: trends, membership numbers, and market development.
- Updates on Qualitop certification and standardization.
- Strategic goals for greater political and social relevance.
- Image Study of the Fitness Industry: Prof. Dr. Sarah Kobel presented exclusive research findings on the perception of the fitness sector.
Image Study: Self-Image vs. External Perception
The study conducted by DHfPG on behalf of DSSV e.V. compares the self-image and external perception of the fitness industry in Germany. A key finding: 86.2% of the population are not members of fitness facilities. How this majority perceives the industry is crucial for political relevance and social positioning.
Key Takeaways:
- Fitness studios must position themselves more strongly as health service providers.
- Strategic communication can help increase relevance in everyday life.
- The study provides practical insights for operators and decision-makers.
Networking & Outlook
After Prof. Dr. Sarah Kobel’s presentation, the evening concluded with a joint dinner at Il Salento – a perfect opportunity for exchange among partners, members, and industry experts. The meeting highlights swiss active’s role as a driver and networking platform for the fitness and health sector.
Become a Member or Partner!
swiss active thanks all members and partners for their strong support over the past year. Your commitment makes it possible to develop the industry together and set important impulses.
Shape the future of the fitness and health industry actively. Benefit from exclusive studies, networking events, and strategic know-how.
