New name and new logo – Kieser with new branding
Our swiss active member “Kieser Training”, which has been around for over 55 years and has always stood for health-oriented, efficient strength training, is changing its name, bringing a breath of fresh air to the Kieser brand. “In future, they will confidently focus the brand name on the essentials: KIESER. The KIESER brand name is strong, recognizable and works in all markets.” The company name of the group of companies will remain “Kieser Training AG”, among others. In addition to the rebranding, the term “Kiesern” is to be established as a synonym for health-oriented strength training. “Kiesern” stands for the category between medicine and fitness developed by KIESER. “Our customers don’t go to the gym for strength training. They go graveling,” explains Patrik Meier, COO of Kieser Training AG. The aim of the scientifically based concept is to keep the body – especially the back – healthy and efficient by building muscle and strength.
Further information can be found in the media release.
