Key data study
The most important figures, trends, and developments at a glance.
Key data study 2025
The key data study 2025 shows: The swiss fitness industry continues to grow – reaching new record highs in membership, number of centers, and revenue. As of December 31, 2024, 1.37 million members belong to 1,395 fitness centers. Health-oriented offerings are particularly in demand, with both training and prevention equally in focus. The industry is investing heavily in quality, support, and further education – strengthening its role as a reliable health partner. With increasing training frequency, high satisfaction, and economic optimism, switzerland holds a leading position in the DACH region. Demographic change brings new opportunities: younger people are training more, while the 50+ target group remains central. The industry proves: fitness is long since more than just exercise – it is a key to quality of life.
The «key data of the swiss fitness industry 2024» highlights the sector’s continued growth. After the massive declines during the COVID-19 crisis, key figures now exceed pre-crisis levels. Membership numbers rose by 13% to 1.31 million, and the number of fitness centers grew by 5.1%. Particularly noteworthy is the return of older members: the share of those over 50 now stands at 27.3% (previous year: 20.6%). Training frequency also continued to increase, averaging 1.3 sessions per week. In addition, 35.4% of centers position themselves with a clear focus on health-oriented offerings, underlining the industry’s importance as a health service provider. Fitness centers thus help relieve the healthcare system, as more than 1.3 million people actively invest in their health. The industry looks to the future with optimism and calls for stronger political support to further drive this positive development.
The key data of the swiss fitness industry 2023 examines the Swiss fitness market as of December 31, 2022. After two years of severe restrictions, health and fitness centers were open from February 2022, allowing training without limitations. The 2022 key data study had already shown that the COVID-19 crisis hit the health and fitness industry in switzerland hard. In 2022, the sector managed to recover. Membership numbers returned to 2020 levels, while check-ins and training frequency increased significantly compared to the previous year. Comparisons with the pre-crisis level of 2019 show that this level has not yet been fully reached across the industry, but further positive developments are emerging. 99% of operators expect an improvement in their economic situation within the next twelve months.
The latest developments in the swiss fitness market show that the swiss health and fitness industry has not lost its status as a future-oriented sector – on the contrary. After many months of closures of health and fitness centers, people are returning or visiting them for the first time to actively contribute to their health. Despite these positive developments, the COVID-19 crisis and the associated restrictions hit the health and fitness industry hard. Key industry figures have declined over the past two years, and even though the sector is currently on a good path, the damage caused by the crisis will continue to affect the industry for a long time before the pre-crisis level of 2019 can be reached or even surpassed.
Despite the challenges posed by the COVID-19 crisis, the swiss fitness industry in 2021 presented itself in a positive light as of June 2021. Check-in numbers were approaching 2019 levels, and membership figures were also slowly recovering. A clear sign of the industry’s continued growth is the increasing number of employees. The COVID-19 crisis also established digitalization as an important component of the service portfolio. This development further strengthens the industry and makes it easier for members to integrate fitness training into their daily lives through a more diverse range of offerings. Operators are optimistic about the future: over 61.9% expect an improvement in the economic situation of their facilities within the next twelve months. This shows that the fitness industry is a future-oriented sector that will continue to thrive beyond the crisis.