Key data study – Working group

With data and facts: The working group provides insights into current trends and the future of the world of work.

Key data of the swiss fitness industry

The study “key data of the swiss fitness industry” is a representative quantitative survey that creates market transparency in the swiss fitness market. It provides important key figures such as membership numbers, check-in figures, and center structures. This makes developments in the industry visible, enabling stakeholders to identify and profitably utilize potential at an early stage. The study has been conducted annually since 2021.

This study makes it possible to highlight changes compared to previous years and provides a solid foundation for tracking and actively shaping developments in the swiss fitness market. The data obtained are crucial for identifying trends and being able to respond quickly to changes in the market.

Furthermore, the “key data of the swiss fitness industry” serves as a kind of “business card” for the swiss fitness and health sector. It highlights the relevance of the industry as a future-oriented sector to stakeholders in politics and business, using reliable data. In this way, the study helps to sustainably increase the acceptance and recognition of the fitness and health industry in Switzerland among various interest groups and to further strengthen its role as an important health service sector.

In addition, the study enables a comparison of the swiss fitness market with the german and european markets. These international comparisons make it possible to identify key differences and similarities, which contributes to the further professionalization and competitiveness of the swiss fitness industry.

Overall, the study “key data of the swiss fitness industry” provides valuable insights and tools for all stakeholders in the sector to make informed decisions and actively help shape the future of the fitness market.

Objective / Assignment

The objective of the working group responsible for the “key data of the swiss fitness industry” study is to create comprehensive market transparency and provide reliable data that reflect developments and trends in the swiss fitness sector. Specifically, the working group focuses on the following aspects:

Create market transparency
Collection and provision of detailed and representative data to create a clear picture of the swiss fitness market.
Track developments
Analysis of changes and trends in the market over the years to understand the dynamics and growth areas of the industry.
Early identification of potential
Identification of opportunities and potential that can be recognized and leveraged early by stakeholders in the fitness market.
Foundation for decisions
Provision of a solid data basis to support decision-making processes at both the strategic and operational levels.
Strengthening the industry
Emphasizing the importance of the fitness and health industry to policymakers and the business sector through valid and meaningful data.
International comparability
Enabling comparisons with the german and european fitness markets to identify international differences and similarities and to learn from them.
Promoting acceptance
Increasing the recognition and acceptance of the fitness industry among various stakeholder groups through transparent and reliable information.
Ensuring future viability
Supporting the long-term planning and development of the industry through continuous data collection and analysis.

These objectives help to strengthen the fitness industry in Switzerland, promote its development, and further establish it as an important part of the healthcare sector.

Working group

swiss active is strongly committed to shaping the future of the fitness industry.

Under the leadership of Marcus Schwedhelm, we are working in a collaborative exchange to jointly develop optimization measures and formulate new impulses and perspectives — with the aim of confidently standing behind them.

Interested in actively contributing? Just reach out to us at info@swissactive.ch, and the project management team will be happy to get in touch with you. We would be delighted to have you on board!

Let’s move the fitness industry forward together.

Getting in touch

For further information or if you have any questions regarding the working group, the swiss active office will be happy to assist you. You can reach us via email at info@swissactive.ch. We look forward to supporting you!

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Key data study – Working group

Key data of the swiss fitness industry

Objective / Assignment

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