Impulse Presentation: Rethinking Prevention – Opportunities for the Fitness and Health Industry

Switzerland stands at a turning point in health policy.

Prevention in Transition: What Is Changing in Switzerland Now

The political and societal foundations of prevention in Switzerland are currently being reshaped. With the Balmer motion and the planned National Prevention Strategy 2040, the federal government faces the task of developing a comprehensive, effective, and long-term sustainable strategy for health promotion and prevention.

Successes Exist – but Structure and Coordination Are Lacking

At the same time, practical experience shows that many successful measures already exist. However, long-term safeguarding, clearly defined responsibilities, and binding coordination between the federal government, cantons, and health organizations are still missing.

Enormous Potential for Fitness and Health Providers

This creates enormous potential for fitness and health providers:

• Around half of all non-communicable diseases (NCDs) are considered preventable.
• Nearly three quarters of healthcare costs are caused by NCDs.
• Physical activity, training, and health programs make a central contribution in this area.

With a view to the new national NCD and addiction strategy starting in 2028 and the recent cuts in prevention funding, now is the right time to take stock – and to look ahead together.

Key Questions Shaping the Future of Prevention

• Where do the current framework conditions for effective prevention stand?
• Which instruments work – and which are missing?
• How can the industry strengthen its role and make its impact more visible?
• What is needed now: a new strategy, new legal foundations, or new partnerships?

Why You Should Attend

• Understand political developments that directly affect your work
• Identify new opportunities to be more strongly recognized as a prevention provider
• Receive concrete recommendations for increasing visibility and impact
• Engage directly with a leading expert in prevention policy
• Strengthen your position before the 2040 strategy is finalized

Your Expert for Prevention and Health Policy

Markus Ossola is a policy specialist at the Swiss Cancer League and is responsible for prevention, early detection, and research. He supports health policy initiatives in Parliament and contributes to the NCD strategy and the new national cancer plan. With a background in quantitative research and regional economic development, as well as extensive political experience, he brings in-depth expertise at the intersection of health policy, public affairs, and evidence-based prevention.

Event Details

Date: Tuesday, May 5, 2026
Time: 4:15 PM
Presentation: Markus Ossola (Policy Specialist, Swiss Cancer League)
Venue: Stadion Wankdorf, Papiermühlestrasse 71, 3014 Bern

Register Now

The course is being set today – and the fitness and health industry can play a key role. Take the opportunity to contribute your services and expertise to future prevention efforts and register for the impulse presentation.