On Saturday, Messe Basel was all about health – with Qualitop and swiss active right at the heart of it. As one of the leading associations of the Swiss health and fitness industry, with over 600 locations across all language regions, we were impressed by how consistently HealthEXPO put physical activity, prevention and health literacy centre stage – precisely the topics at the core of our work.
More than 17,600 visitors used the day to get informed, try out new things and experience health first-hand. This strong interest shows how important easily accessible, quality-assured exercise offers are for all generations – from fitness and health centres to course providers and corporate health management and check-up programmes. The diversity of exhibitors reflected the breadth of the health and exercise sector – and with it the diversity of Qualitop-certified providers and members of swiss active.
Prevention needs quality and solid data
The expert presentations on health, longevity and corporate health management were closely aligned with our key topics and underlined the importance of evidence-based offers that support people in their everyday lives – in the gym, at the workplace or at home. As an association, we are committed to ensuring that such offers are based on clear quality standards and delivered by qualified professionals, for example through instruments such as the Qualitop label. Our annually conducted market study “Key data of the Swiss fitness industry” provides the data basis for this and shows the contribution our members make to public health.
Training, community, emotion
The premiere of the Fitness Convention and the sporting side events sent a strong signal for the power of training, community and emotion. The energetic atmosphere around workouts and challenges stood for the joy of movement, motivation in a group and a low-threshold access to fitness for all generations – exactly what our sector lives all year round in the Qualitop-certified facilities and among the members of swiss active.
From individual stands to movement in everyday life
HealthEXPO showcases health in all its facets, while placing a clear focus on prevention and health promotion. It therefore makes visible what our members deliver every day and what our market study “Key data of the Swiss fitness industry” has clearly demonstrated – getting people moving, promoting health and improving quality of life.
