The fitness industry is experiencing strong growth, as the latest data from Placer.ai shows. In the third quarter of 2024, visits to gyms increased by 6.6% compared to the previous quarter, while other sectors such as supermarkets only grew by 2%.
R.J. Hottovy from Placer.ai attributes the success to low-cost memberships, networked fitness training and the appeal to Generation Z. There is also a trend towards later training times, which is linked to flexible working models.
The industry is also growing in Switzerland: according to the 2024 key data study by swiss active, fitness centers increased by 5%, the number of members by 13% and turnover by 18%. Particularly noteworthy is the increase in members over the age of 50, who now make up 27% of total members.
Survey key data 2025
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