Invitation to the industry conference: Presentation of the key data study of the Swiss fitness industry 2025

Industry conference on June 3, 2025

How is the Swiss fitness industry developing?

swiss active is presenting the comprehensive key data study on the Swiss fitness industry for the fourth time in a row – a key indicator of the industry’s development. The results will be presented live at a public industry conference on Tuesday, June 3, 2025 – on site in Zurich or online.

A look into the future of the industry

Last year’s study showed strong growth in membership numbers, turnover and jobs. The question now is: could the sector maintain this level in 2024 – or even increase it? The new study provides detailed answers. It was once again conducted in collaboration with the German University for Prevention and Health Management (DHfPG) – now with the support of the SAFS University of Applied Sciences for Exercise and Health Management in Zurich.

Central contents of the study:

  • Development of the number of fitness providers since 2019
  • Membership figures and check-in behavior
  • Price development of memberships
  • Job situation in the industry
  • Companies’ assessments of the future

Industry conference – register now!

Date: Tuesday, June 3, 2025
Time: 1.30 – 2.30 pm
Presentation: Marcus Schwedhelm (President swiss active) and Prof. Dr. Sarah Kobel (DHfPG)
Location: SAFS University, Albisriederstrasse 226, 8047 Zurich & Online (hybrid event)

After the presentation, the speakers will be available for interviews.