Key data on the Swiss fitness industry in 2025 – actively shape the future of the industry!

Swiss market report enters the next round

Following the successful and representative key data studies of recent years, which for the first time provided important market figures on the Swiss health and fitness industry, we are continuing this success story! In collaboration with our long-standing partners, the German University for Prevention and Health Management (DHfPG) and the SAFS Universitywe are also launching another important and market-relevant study in 2025: the key data of the Swiss fitness industry 2025. Participation in this survey offers you the opportunity to actively contribute to the further development of the industry. By taking part, you will help to sustainably strengthen the fitness industry in Switzerland and clearly emphasize its importance to politicians, the media, health insurers and the public.

Why should you take part?

Participation in the survey offers numerous advantages for you and the entire industry:

• Strengthening industry representation: Your answers will help to represent the fitness industry in an informed, data-based way.
• Strategic insights for your company: The results of the study provide valuable information for your future business decisions and strategic directions.
• Full anonymity guaranteed: Your answers are completely anonymized and only evaluated by DHfPG market research experts. Your data is secure.
• Greater impact through network participation: Share the survey in your network! The more companies and fitness providers take part, the more meaningful and relevant the results will be.

What can you expect from the survey?

The survey covers a number of important topics that are of great significance to the fitness industry:

• Key corporate figures: These include the development of membership figures, sales, employees and investments.
• Forecasts and market trends: They provide an assessment of the future development of membership figures and the market.
• Range of services and positioning: What services do you offer and how do you position your studio or fitness center in the market?

It only takes about 20-30 minutes to take part in the survey. The effort is low, but the benefits are great. The more companies and fitness providers, personal trainers etc. take part in the survey, the more relevant and meaningful the results will be for everyone involved.

Anonymity is guaranteed

The anonymity of the participants and the confidential treatment of the information is guaranteed, as is the neutrality of the DHfPG researchers who evaluate the questionnaires. It is also guaranteed that the answers will not be passed on to the swiss active association or other third parties.

Publication of the study results

The results of the study will be published in summer 2025. They offer valuable insights and provide important information that will help you make informed decisions for your company. The results will also help to position the fitness industry as a whole more strongly in the eyes of the public and relevant institutions such as authorities and health insurance companies.

Take part in the study!

We invite you to share the link to the survey in your network. The more participants take part in the survey, the more meaningful the results will be – and the greater the added value for everyone.