Official campaign launch – BEACTIVE DAY 2022!

On June 7th, 2022, representatives of EuropeActive together with 19 European national fitness association partners launched the campaign for this year’s BEACTIVE DAY, which will take place on September 23rd, 2022. BEACTIVE DAY celebrates and promotes the fun and importance of physical activity. This year the focus is on activating more women and girls.

The 2022 edition of BEACTIVE DAY will consist of free activities and events organized in different locations across Europe. For example, the planned events are held in health and fitness clubs, workplaces or outdoor facilities. Key players from the fitness and exercise sector such as health clubs, leisure centres, digital exercise providers, club operators and sports professionals and many more are encouraged to organize an event promoting physical activity. Participation is open to the general public, regardless of age, gender or socio-economic background – everyone should be able to benefit from the various exercise offers.

The BEACTIVE DAY campaign is generously sponsored by FIBO Global Fitness and the President’s Council for Suppliers & Digital Tech.