Study – The Swiss fitness industry as of June 2021
The German University for Prevention and Health Management, together with CI Fitness Switzerland, will conduct a survey from June 4th to 18th, 2021 inclusive, to shed light on the Swiss fitness market. The results are intended to provide the fitness industry, as well as those outside the industry, with a comprehensive overview of current developments as a whole and of the effects of the COVID-19 pandemic.
Aim of the survey
The aim of the survey is to give the fitness market in Switzerland more transparency: How are the centers structured in terms of size and positioning in the Swiss fitness market? What role do which offers play in the center’s service portfolio? How is the usage behavior of the members?
Your added value with participation
By participating, you can help to create the industry’s “calling card”, because we are much more than a leisure industry – we are an important health services industry. The results of the survey are finally presented clearly and are also accessible to you. Findings about the Corona crisis and the associated closings, the range of services and communication with members can be drawn from this. Ultimately, it is also a matter of generating recommendations for action for similar situations in the future, such as how to design the provider-member interaction so that the success factor is as high as possible.
The necessary knowledge can only be obtained if the relevant data is available.
It will take about 10 minutes to complete the survey. Your data will be processed anonymously. Thank you in advance for your participation!